FSC Campaigns

The video shows the internationally know  character “chaperon rouge” (little red riding hood) wandering  through the forest and discovering how everyone contributes to the forest equilibrium, knowing that the forests are everything for us -and especially for her-. At the end, the video leaves a clear invitation to choose products with the FSC label in order to take care of the forest. The campaign also includes a hashtag: #PromenonsNousDansLesBois (Let's wander in the forest)

Country: France
Language: French 
Date: 23/11/2018  
Source: Carrefour France and FSC France

With funny video commercials where, for instance, the main character is confronted with the decision he made when he bought toilet paper, this campaigns aims to make the consumers more conscious about their choices. Every day we are bombarded with bad news about climate change, endangered species and the general decline of the planet. And while it may seem inconceivable to make a difference, it's actually easy to influence the world in a more sustainable direction. As a consumer, you can do it every single day - by considering the goods you buy. 

Country: Denmark
Language: Danish
Date: 14/06/2018  
Source:FSC Sweden, FSC Denmark and Fairtrade

This family-friendly film aims to give information about all the different FSC labels and their its importance. The main character is an animated fox called “Zorrito” (little fox), who is being informed by his human friend about the importance of taking care of the forest. More animated animals tell them how vulnerable they are and how they can survive thanks to brands that are responsible concerning the environment.  At the end, “Zorrito” wants to stay in the forest because he knows the habitat is well cared for. 

Country: Chile
Language: Spanish
Date: 03/11/2016  
Source: FSC Chile

Familia is a company with multiple brands focusing on personal care, hygiene and cleaning products with presence in more than 20 countries in the Caribbean and South America region.  With the campaign “Papel Planeta” they aim to make their consumers aware of the importance of buying products that help take care of the planet. They show which of their products are certified, which are the sources of those products and which materials are recycled. The campaign is made by audiovisual animations in a family-friendly way. 

Country: Colombia
Language: Spanish
Date: 19/11/2018  
Source: Grupo Familia

WWF Colombia runs interviews in supermarkets to know if the Colombians can recognize the FSC trade-mark and can identify what it stands for. This awareness campaigns brings us closer to the people, and tries to generate consciousness about our role in the creation of a sustainable environment. 

Country: Colombia
Language: Spanish
Date: 25/07/2018  
Source: WWF

WWF Colombia is running an awareness campaign aiming to educate the consumers about smart decisions that can help to preserve the environment. With different graphic pieces, they invite the buyers to look for the FSC trademark and prefer it over other non-certified products. Moreover, they created a website to provide more information to consumers about how they can help to take care of the forests.

Country: Colombia
Language: Spanish
Date: 02/12/2016  
Source: WWF

Patagonia crafted a great space on its site to explain to shoppers how its FSC certified rubber based new wetsuits make a difference for the planet, while improving the product performance. Patagonia demonstrated through this campaign that talking about its products and its materials can be appealing for consumer.
 
Country: USA
Language: English
Date: 07/12/2016
Source: Patagonia

The global latex producer chose the video format to educate about its various certifications, showing why it matters and how responsibility can rhyme with quality.

Country: International
Language: English
Date: 29/06/2017
Source: Vita Talalay

Tetra Pak is celebrating 10 years of its certification and commitment towards FSC, with more than 280 billion labelled packages delivered around the world.

Country: International
Language: English
Date: 29/06/2017
Source: Tetra Pak