HORNBACH and FSC: Der Umwelt zuliebe!
Hornbach is a German DIY-store chain offering home improvement and do-it-yourself goods. They always places great value on working with suppliers who comply with the strict guidelines for environmental protection and sustainability. Therefore, when purchasing wooden products (eg log cabins, wooden decking, garden fences, brushes, etc.), they encourage their clients to pay attention to the FSC label. With their campaign title "Der Umwelt zuliebe!" (For the sake of the environment!) they are promoting the offer of sustainable products in their stores.