A lifetime in the forest
"The best kind of forest is both beautiful and efficient”
To Pertti this forest has never been just a forest. Growing up here and having spent a lifetime amongst the trees, the forest is also his home and an enduring part of his childhood memories. New memories are now being made by his children who grew up here and his grandchildren who spend weekends and holidays here.
The forest has always provided daily necessities but just as importantly – to Pertti, the forest is a business. ”The best kind of forest is both beautiful AND efficient,” Pertti says.
Pertti has now handed the forest management over to his children who have introduced new ideas, like sustainable forestry with FSC certification. They believe FSC is the future – for the environment as well as for the forestry industry. FSC certification has lead, amongst other things, to the complete conservation of part of the forest. Though Perrti managed the forest in his way, he welcomes new ideas and enjoys his children's interest in what is their common passion: The forest.
About
Joensuu, Finland
Company:
Metsä Group
FSC-C111942
